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Jobs to Be Done
book

Jobs to Be Done

by Stephen Wunker, Jessica Wattman, David Farber
November 2016
Intermediate to advanced
224 pages
4h 13m
English
AMACOM
Content preview from Jobs to Be Done

ABOUT THE AUTHORS

STEPHEN WUNKER

Stephen Wunker is the managing director of New Markets Advisors. As a specialist in new markets, Stephen combines world-class strategy consulting and entrepreneurial skills. He is the author of Capturing New Markets: How Smart Companies Create Opportunities Others Don’t, named one of the five Best Business Books of 2011. Stephen has a long track record of creating successful ventures for his own companies and on behalf of clients.

As a consultant, Stephen was a long-term colleague of Harvard Business School Professor Clayton Christensen in building up his innovation consulting practice, Innosight. He has cowritten two articles with Professor Christensen and helped to put together his book on health care, The Innovator’s ...

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Publisher Resources

ISBN: 9780814438084