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Jobs to Be Done
book

Jobs to Be Done

by Stephen Wunker, Jessica Wattman, David Farber
November 2016
Intermediate to advanced
224 pages
4h 13m
English
AMACOM
Content preview from Jobs to Be Done

6

VALUE

HOW INSIGHTSBECOME REVENUE

image IN 1989, STEPHEN HAD one of the worst jobs of his life. He was a door-to-door meat salesman. While the job was pretty poor—selling a new type of processed food to food service establishments—the idea was actually a good one. His employer was one of the first companies in the United States to offer sous vide, a method through which food is cooked inside a vacuum-sealed plastic bag, sealing in juices and freshness.

The company had not calculated what value this would create for food service customers, so it priced its offerings on a cost-plus basis. The cheapest item on the menu was the least costly to produce—chicken ...

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Publisher Resources

ISBN: 9780814438084