Introduction

“Nothing is more difficult than to introduce a new order, because the innovator has for enemies all those who have done well under the old conditions and lukewarm defenders in those who may do well under the new.” —Niccolo Machiavelli

I have done a series of books for the Elsevier/Morgan Kaufmann imprint over the last few decades. They have almost all been about SQL and RDBMS. This book is an overview of what is being called Big Data, new SQL, or NoSQL in the trade press; we geeks love buzzwords! The first columnist or blogger to invent a meme that catches on will have a place in Wikipedia and might even get a book deal out of it.

Since SQL is the de facto dominate database model on Earth, anything different has to be positioned ...

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