If a window of opportunity appears,don’t pull down the shade.

Tom Peters, author, In Search of Excellence


I had my customers locked in my mink-lined handcuffs of LOVE.


Our first 10 rules focused on preparation and interaction. These next two chapters will zero in on the third section of My 13 Rules, “closing the deal,” as I like to call it. As I said earlier in the book, closing the deal doesn’t necessarily mean only completing a sale. It means achieving the desired outcome you’re looking for in something. It might be improving a relationship with a friend, a relative, or a customer. Or maybe it means ...

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