Character is like a tree and reputation is its shadow.The shadow is what we think it is;the tree is the real thing.
—Abraham Lincoln, sixteenth Presidentof the United States
I get between my customers and any problems they might experience.
Sam Walton, the founder of Walmart, once said that the two most important words he ever wrote were “satisfaction guaranteed.” They were on the company’s very first sign. Customers knew that from the moment they entered the doors beneath that sign, they could feel secure in any purchase they made there. The company stood behind those two words. Their ...
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