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JOEL ON SOFTWARE: And on Diverse and Occasionally Related Matters That Will Prove of Interest to Software Developers, Designers, and Managers, and to Those Who, Whether by Good Fortune or Ill Luck, Work with Them in Some Capacity
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JOEL ON SOFTWARE: And on Diverse and Occasionally Related Matters That Will Prove of Interest to Software Developers, Designers, and Managers, and to Those Who, Whether by Good Fortune or Ill Luck, Work with Them in Some Capacity

by Joel Spolsky
August 2004
Intermediate to advanced
379 pages
8h 6m
English
Apress
Content preview from JOEL ON SOFTWARE: And on Diverse and Occasionally Related Matters That Will Prove of Interest to Software Developers, Designers, and Managers, and to Those Who, Whether by Good Fortune or Ill Luck, Work with Them in Some Capacity

part fourA Little Bit Too MuchCommentary on .NET

forty-threeMICROSOFT GOES BONKERS

In the old days, Microsoft sold developer tools to programmers. I remember a great advertisement for Microsoft C, probably version 3.0, consisting of a dense four-page white paper describing the new optimization techniques that compiler used in great detail.

At some point in time when I wasn't paying close attention, the marketers in Microsoft's developer products realized that the really big budgets are controlled by executive managers, not programmers. These managers, presumably, love to hear pseudobabble like "manage performance and scalability throughout your .NET application life cycle to reduce risk and lower total cost of ownership." (Yes, that's a ...

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MORE JOEL ON SOFTWARE: Further Thoughts on Diverse and Occasionally Related Matters That Will Prove of Interest to Software Developers, Designers, and Managers, and to Those Who, Whether by Good Fortune or Ill Luck, Work with Them in Some Capacity

MORE JOEL ON SOFTWARE: Further Thoughts on Diverse and Occasionally Related Matters That Will Prove of Interest to Software Developers, Designers, and Managers, and to Those Who, Whether by Good Fortune or Ill Luck, Work with Them in Some Capacity

Joel Spolsky

Publisher Resources

ISBN: 9781590593899Purchase book