April 2011
Beginner
213 pages
2h 45m
English
Content preview from John Adair's 100 Greatest Ideas for Personal SuccessBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Idea 34: Sell to yourself on benefits
Go, sir, gallop, and don't forget that the world was made in six days. You can ask me for anything you like, except time.
Napoleon
The first law of salesmanship is that you sell benefits, not products or services as such. And that is true if you are trying to sell an idea to yourself, especially one that is going to call for sustained effort, the painstaking construction of daily habits and a commitment to continuous incremental improvement.
The benefits of not wasting your time in doing the wrong things, or merely frittering it away on trivialities, are:
- Time to think – Time for both action thinking and also reflective thinking.
- Time for your people – If you have saved time you can give it, your most precious ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.