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John Adair's 100 Greatest Ideas for Smart Decision Making by John Adair

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Idea 3: Your depth mind

There is a great deal of unmapped country within us.

English proverb

The phrase ‘the unconscious mind’ is very familiar. Following popular expositions of the theory of Sigmund Freud, who did more than anyone else in modern times to put the unconscious mind on the map, we tend to think of the unconscious as a kind of dustbin for our early personal frustrations. Into it drops all our mental rubbish: the bruised egos, the damaged wishes, the broken loves, the resentments, fears, hatreds and rages of our childhood.

We then force down the lid on these suppressed feelings. But they erupt again in our dreams and in various forms of behaviour, such as the celebrated ‘Freudian slips’. We have to remember, however, that Freud based ...

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