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John Adair's 100 Greatest Ideas for Smart Decision Making by John Adair

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Idea 73: Imaginative thinking

As a rule grown-up people are fairly correct on matters of fact; it is the higher gift of imagination that they are so sadly to seek.

Kenneth Grahame, author of The Wind in the Willows

Successful chief executives rate imagination high on the list of attributes they value most (see Idea 14, where it is listed in fifth place out of 25 desirable attributes). But what is imagination and how does it contribute to business success? Here is British businessman Lord Sainsbury’s evaluation:

The characteristic in a good manager which I appreciate almost above all else is that of the imagination. The good manager has to be imaginative in order to be a successful innovator. Success in that respect brings not only a valuable ...

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