Four Greatest Ideas for Delighting Your Customers

Idea 89: How to create a delighted customer

If you cannot smile do not open your shop today.

Chinese proverb

An organization needs good two-way communication with its hydra-headed environment: financial institutions, stakeholders, government, local society, the global community, to name but a few of its talking heads.

However, the importance for every kind of organization of creating a delighted customer – the direct or indirect purchaser of its products or services – can hardly be overstated.

A huge range of factors can contribute to customer satisfaction, but your customers, both consumers and other businesses, are likely to take into account:

  • How well your product or service matches customer ...

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