Appendix C. A Quick Introduction to SEO

This appendix provides a much shorter version of Chapter 8, “Getting Traffic to Your Site.” Use the information in this appendix if you already have a site ranked and want to see what you can implement to get your ranking higher.

Much of the information here is based on two 2007 studies about ranking in Google from ( and Sistrix (

Keyword Use in Title Tag

The number one factor in ranking a page on search engines is the title tag. These are the words in the source of a page in <title> and appear in the title bar of your browser.

Choose the title of an article very carefully. Joomla uses the title of the ...

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