1. The Basis: Designing the Content and Visual Concept

Creating a Web site is a constant challenge. You need to combine content, design, and interaction and use the technology you have available to create a unified whole. At the same time, you need to incorporate the existing corporate design used by the business or institution. Good Web sites are always geared toward specific target groups and ensure that as many people as possible can access the content. They support the user in absorbing the information provided but do not limit the user to just a single way of using it. Successful businesses want to set themselves apart from the competition and project a specific image—good products and services alone are no longer enough.

A good corporate ...

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