13. Going Social
In This Chapter
Over the last decade the web has seen monumental changes: from table layouts to CSS, from static pages to dynamic, from hiring a web team to a do-it-yourself CMS. The greatest change in the web, however, was the rise of social media. Facebook, LinkedIn, and Twitter attracted the masses, and in the simplest sense, almost everyone now has a web site in one form or another.
Before the big three though, there was the web log, more commonly known as the blog. Blogs may have started as personal journals or a way for writers to strut their stuff, but they have evolved ...