12 Interviewing for rodio and TV
Broadcast reporters don’t have much time to prepare and research their interviews for radio or television. The interview itself is also shorter than it would be in print. A good broadcast reporter must be able to interview not only people prepared to be interviewed, but also people who have never been near a microphone or television camera. A good broadcast reporter must have something worthwhile to put on air and want the interview to be interesting to watch. The worst sin in TV news is to be dull; the worst sin for a TV reporter is to do a dull interview. If you are dull, it doesn’t matter how responsible, accurate or unbiased you are. If no one is listening, what is the point?
All news comes from an interview ...
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