16 Specialist reporting
THE EDITORIAL
All newspapers have an editorial page and take their editorials very seriously. Editorials inform, persuade, convince and conclude. As such, editorials are unique to ordinary print journalism. They are unique to newspapers and some magazines, and are not used in broadcasting. An editorial is about the opinions of the newspaper. It is what the newspaper believes, and is written in such a way as to convince the reader.
The editorial is about ideas and should present an idea or opinion concisely, logically and entertainingly. It should influence opinion and interpret events and news, mainly about serious issues, but not always. Sometimes an editorial is written to laugh at an issue. In the tabloid newspapers ...
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