Unless cited in the following pages, the advice of all professional journalists, student journalists, journalism professors, and student media advisers and advocates featured in the text was collected during in-person, phone, and email interviews I conducted.

Chapter 1: The Idea Stage

Opening Quote

Arthur Gelb, City Room (New York: Berkley Books, 2003): 373.


“#96: Roman Mars, Host of the 99% Invisible Podcast,” The Conversation Hub, April 3, 2012:

“99% Invisible,” How Sound, December 28, 2011:

“99% Invisible #07– 99% Alien,” 99% Invisible, December 19, 2011: ...

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