Consider the popular smart phone app Google Maps. From the touch screen interface, after the easily recognizable icon is touched, a display appears that contains a search box at the top, with an embedded microphone symbol, and a keyboard below. The user either types in the business or address, or touches the microphone and speaks the destination.
If you ask users to describe Google Maps, it is likely they would describe the interface as above, or state it helps you get from point A to point B without thinking. ...