June 2013
Intermediate to advanced
352 pages
12h 28m
English
DEPARTMENT OF SOCIAL AND DECISION SCIENCES AND DEPARTMENT OF ENGINEERING AND PUBLIC POLICY, CARNEGIE MELLON UNIVERSITY, PITTSBURGH, PA 15213–3890, USA
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Behavioral decision research offers a general approach to studying cognitive aspects of decision making, as well as a platform for studying their interplay with social and affective processes. Applied to any decision, behavioral decision research involves three interrelated tasks: (a) normative analysis, identifying the expected impacts of possible choices; (b) descriptive study, characterizing how individuals view the decision, in terms comparable to the normative analysis; and ...
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