Juice

CHAPTER 1

Creating Possibilities

To raise new questions, new possibilities, to regard old questions from a new angle, requires creative imagination and marks real advance.

—ALBERT EINSTEIN

 

 

BEFORE THEY CAN MAKE new products, inventors pose new possibilities. An inventor can be sitting on an airplane and suddenly become entranced by the floor tiles, the lighting system, the magazine rack, or the food cart. An inventor might observe people playing games or working on their computers, or perhaps gaze out the window to view an entire civilization from a distance. Whatever it is, an inventor will zero in on the one object or task that is primitive compared with what it could become. The potential seems so great that the thing seems to be malfunctioning, ...