Chapter 5Responsive Content

Content is a fairly broad and murky concept, so here’s a definition for our purposes.

Content” is everything that a user of the site consumes when they interact with your service.

Using this definition, content means everything from imagery through to navigation, features, forms, words, and video. Limiting our view to just the data that sits inside the main-col div is insufficient. Taking a consumption-based view allows us to consider non-human users of our content such as bots and other programs as well.

Responsive Content (RC), then, is a way of making the content on our site adapt or morph based on the behavioral context of the user.

The most obvious example of this in practice is displaying different layouts, ...

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