7. Evaluative Research

“Within 30 minutes I realized, Oh my God, it’s broken. Holy shit, we totally fucked up.”

BILL NGUYEN, founder of photo-sharing service Color (http://bkaprt.com/jer/15/)

Your initial forays into clarifying requirements, understanding users, and checking out the competition helped you think up an appropriate design solution. Awesome! Now it’s a good idea to assess how well it works for the intended audience and its intended purpose before you stage a splashy public launch.

Evaluation is assessing the merit of your design. It’s the research you never stop doing. There are several ways to go about it, depending on where you are in the project.

In the early stages, evaluation takes the form of heuristic analysis and usability ...

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