Book description
Good research is about asking more and better questions, and thinking critically about the answers. Done well, it will save your team time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way.
Erika Hall distills her experience into a guidebook of trusted research methods you can implement right away, no matter what size team you're on or budget you're working with. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. You’ll start doing good research faster than you can plan your next pitch.
Publisher resources
Table of contents
- Cover
- Foreword
- Chapter 1. Enough is Enough
- Chapter 2. The Basics
- Chapter 3. The Process
- Chapter 4. Organizational Research
- Chapter 5. User and Customer Research
- Chapter 6. Competitive Research
- Chapter 7. Evaluative Research
- Chapter 8. Analysis and Models
- Chapter 9. Surveys
- Chapter 10. Analytics
- Conclusion
- Not Enough Thanks
- Resources
- References
- Index
- About A Book Apart
- About the Author
Product information
- Title: Just Enough Research, 2nd Edition
- Author(s):
- Release date: October 2019
- Publisher(s): A Book Apart
- ISBN: 9781937557881
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