Notes
1. Alexander Wolff, “Going, Going Green,” Sports Illustrated, March 6, 2007.
2. Simon Zadek, The Civil Corporation: The New Economy of Corporate Citizenship (Sterling, VA: Earthscan, 2001).
3. General Electric, 2007 Ecomagination Report, Ecomagination.com, http://ge.ecomagination.com/site/downloads/news/2007ecoreport.pdf.
4. George Pohle and Jeff Hittner, Attaining Sustainable Growth through Corporate Social Responsibility (IBM Institute for Business Value, February 2008), p. 3, http://www-935.ibm.com/services/us/index.wss/ibvstudy/gbs/a1029293?cntxt=a1000074.
5. Michael E. Porter and Mark R. Kramer, “Strategy and Society: The Link between Competitive Advantage and Corporate Social Responsibility,” Harvard Business Review, December 2006, ...
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