September 2009
Beginner
256 pages
5h 33m
English
Content preview from Just Listen
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
2
A LITTLE SCIENCEHow the Brain Goes from “No” to “Yes”
What happens when two people talk? That is really the basic question here, because that’s the basic context in which all persuasion takes place.—MALCOLM GLADWELL, AUTHOR, THE TIPPING POINT
I think like a doctor, so I loaded an earlier draft of this chapter with drawings of brain parts and discussions of how the brain works. When I finished, I showed it to Ellen, my editor, thinking she’d say, “Wow. That’s great.”
Ellen quickly glanced over all the brain stuff. And then she said, pointedly: “Ick.”
I got her point. Most people reading this book don’t care about neurons and neurotransmitters and gray matter and white matter. If you’re one of them, you just want to learn how to reach people. ...
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