O'Reilly logo

Just Run It!: Running an Exceptional Business Is Easier Than You Think by Dick Cross

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

1

Chapter 1

The Challenge to Mainstream Businesses

With deep respect and a little nostalgia I look back at the 1990s and recall the first days of each year’s Mid-Tier President’s Course at Harvard. Shortly after the second break, a cloud would lift in the sanctuary of the classroom, after twenty or so CEOs, presidents, and general managers had revealed a hidden secret: No one had a clear idea about how to do his job.

More recently, it occurred to me that a related irony runs through many business books, the kinds of books that people who run businesses, or aspire to run them, read to relieve their anxieties. But a lot of those books have less relevance than we think, particularly those written by ex-Fortune 500 CEOs and their consultants that ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required