Chapter 2

Your Business on the Back of an Envelope

Here is where the framework for running your mainstream business begins. In this chapter I will introduce you to the first of two frameworks, with one additional and overarching idea to follow. Together, these three concepts offer an innovative way of thinking about your business, but they are also soundly proven tools for evaluating all the business ideas you will encounter. They will give you a solid foundation for judging which tools to implement when, and in which sequence. And finally, you will learn a lot about how to put them to work for you, addressing the real issues in your company.

The Back of the Envelope Framework

Most businesses start because someone has an idea for a service ...

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