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Just Run It!: Running an Exceptional Business Is Easier Than You Think by Dick Cross

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3

Chapter 3

The Vision–Strategy–Execution Framework and How It Operates

The Back of the Envelope model is the starting point for thinking powerfully about how to run your business. But it’s just the start. In this chapter, I will give you an overview of the second key framework, Vision–Strategy–Execution. This one builds on the work you did on the Back of the Envelope, and becomes the centerpiece for how to run your business. In the chapters that follow this one, we’ll dig deeper into each component of this new centerpiece.

Never as a consultant, nor as an advisor, nor as a CEO has this simple, three-part logic, which I am about to share with you, let me down. In fact, without its guiding principle as my compass, I am sure that I would have ...

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