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Just Run It!: Running an Exceptional Business Is Easier Than You Think by Dick Cross

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4

Chapter 4

The Magic of Vision

My first real understanding of vision unfolded for me in an unlikely way. At about the same time I had become aware of the differences between those rare companies that convolved strategies and operations simultaneous with changes in their markets and industries, versus the majority that didn’t, I was also focused on personal fitness and sports performance. Those interests led me to sports psychology.

My doctor told me an extraordinary story about pole-vaulting. He asked me to imagine an aspiration to vault seventeen feet. The likelihood, he went on, of achieving my goal certainly would be enhanced by solid strategy, in the form of a well thought-out training plan. The plan should start with a thorough understanding ...

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