O'Reilly logo

Just Run It!: Running an Exceptional Business Is Easier Than You Think by Dick Cross

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

10

Chapter 10

Dollars and Cents

Though I should expect it by now, it still surprises me to find people with impeccable credentials in accounting and finance who are terrible at running their businesses. And on the other side, people who can’t even balance their checkbooks may be great. Part of the incredulity comes, I believe, from our pervasive tendency to think of businesses primarily as number-generating entities, rather than social entities. The other clue from that observation is that what you need to know about numbers to do a pretty effective job of running a business isn’t really all that difficult. In fact, I often see numbers-centric people overthinking their numbers, looking for all the right answers to rise from their spreadsheets ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required