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Just Run It!: Running an Exceptional Business Is Easier Than You Think by Dick Cross

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11

Chapter 11

Love and Business, and Other Important Things

This has been the most challenging chapter of this book to write. It’s also been the most challenging to think about. But it is also the one I feel most certain about. And it is, clearly, the most important.

It took more than a decade and a half for me to distill a number of strongly felt, but at the time only vaguely defined, impressions into ideas I could articulate. Once these ideas began to take form for me, however, they proceeded rapidly and became blindingly and unalterably requisite in my own thinking about how to run businesses. Today, I simply can’t separate the concepts outlined in the chapters up to this point from the thoughts I am about to share.

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