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Just Start: Take Action, Embrace Uncertainty, Create the Future by Paul Brown, Charles Kiefer, Leonard Schlesinger

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3

Act Quickly with the Means at Hand

Entrepreneurs love reality. They always want to be standing on firm ground. So does anyone who wants to create something new or anyone setting out into the unknown for that matter. That just makes sense. You always want to know exactly where you are.

So the ability to take stock of current reality is incredibly important, as we will see in the next four chapters. That is especially true with this one. You want to know exactly what assets you have at your disposal—and what you don’t. It is the first of the four fundamental building blocks of Creaction. And once you have taken stock of that inventory, you need to act.

ENTREPRENEURS create new businesses and new business models in much the same way as anyone ...

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