6

Bring Other People Along

Having a large pool of people who can help make your vision come true is a wonderful resource. That’s why you want to view everyone as a potential customer or collaborator. How can you enroll people in your idea and what can you do with them once you have them onboard? Let’s see.

PEOPLE WHO WANT TO DISMISS Creaction out of hand, for whatever reason, tend to say: “This is nothing more than ready, aim, fire.” But the real summary is: “Aim. Fire.” There’s not a lot of getting ready.

What we have been saying in the first five chapters is that when you are in a situation where you don’t know what is going to happen next, and the cost of acting to find out is low, then fire with what you have at hand or what you can assemble ...

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