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Just Start: Take Action, Embrace Uncertainty, Create the Future by Paul Brown, Charles Kiefer, Leonard Schlesinger

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10

How Creaction Can Make a Better World

We aren’t engaging in hyperbole with that headline. Entrepreneurs can use Creaction to solve what seem to be unsolvable problems—everything from the health-care crisis to social ills.

Broadly speaking, there are two ways Creaction and the broader concept of Entrepreneurial Thought and Action can make a better world: creating jobs and solving big problems.

SAY WHAT YOU WILL about politicians, they understand that it is always about the economy and creating jobs. They should probably add Creaction to their tool kits.

As we saw in chapter 8, large, publicly traded firms have added no new jobs—when you net layoffs and retirements—over the last twenty-five years. Large organizations have innovated, and it ...

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