KaChing: How to Run an Online Business that Pays and Pays

Chapter 7. Coaching Programs

At the beginning of this book, I made a confession. I confessed that the success I've enjoyed online wasn't all due to me. Sure, I like to tell myself that even though I might not have invented the Internet, at least I invented Internet marketing, but that's not true, either.

My growth has come by working hard, spotting opportunities, testing different strategies to see which bring the best results, and through determined implementation.

But it's also come by learning from others. Right at the beginning, I hired a business coach who helped me to find the best way to work. I've since hired other coaches who have been able to provide great advice and the benefit of their experience. They've been invaluable whenever I've moved into an area I've never operated in before, and they've certainly more than repaid the fees that I paid them for their suggestions.

That's why once I found that some aspects of Internet marketing were coming easily to me, I was happy to share my knowledge with other entrepreneurs.

Of course, my e-books, my information products, and my web sites were doing that already. But there's always something a little special about being able to meet with the coach, ask questions, and receive answers focused on your particular problem and your specific goals. It's special to the person receiving the information, and it's no less special to the coach. As a coach, I get the satisfaction of being able to interact personally with my audience instead ...