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Key Account Management
book

Key Account Management

by Joel Le Bon, Carl Herman
May 2015
Intermediate to advanced content levelIntermediate to advanced
82 pages
4h 27m
English
Business Expert Press
Content preview from Key Account Management

References

1.   Workman, J., Homburg, C., & Jensen, O. (2003). Intraorganizational determinants of key account management effectiveness. Journal of the Academy of Marketing Science 31, 3–21.

2.   Capon, N. (2001). Key account management and planning. New York, NY: Free Press.

3.   Marque, F., & Chebboub, M. (2011). Rethinking key account management: Adapting and refining your sales organization’s response to the new realities. Accenture, 8 p.

4.   Capon (2001).

5.   Fortune Magazine. www.fortune.com. Accessed on October 25, 2014.

6.   Inside dell: The secrets of its supply chain success.www.reliableplant.com/Read/7129/dell-supply-chain. Accessed on October 25, 2014.

7.   Conversation with the authors.

8.   Peppers, D., & Rogers, M. (2004).

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Publisher Resources

ISBN: 9781631571749