References

1.   Workman, J., Homburg, C., & Jensen, O. (2003). Intraorganizational determinants of key account management effectiveness. Journal of the Academy of Marketing Science 31, 3–21.

2.   Capon, N. (2001). Key account management and planning. New York, NY: Free Press.

3.   Marque, F., & Chebboub, M. (2011). Rethinking key account management: Adapting and refining your sales organization’s response to the new realities. Accenture, 8 p.

4.   Capon (2001).

5.   Fortune Magazine. www.fortune.com. Accessed on October 25, 2014.

6.   Inside dell: The secrets of its supply chain success.www.reliableplant.com/Read/7129/dell-supply-chain. Accessed on October 25, 2014.

7.   Conversation with the authors.

8.   Peppers, D., & Rogers, M. (2004).

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