What is it?
The basic aim of sentiment analysis is to determine the attitude of an individual or group regarding a particular topic or overall context. The sentiment or attitude may be a judgement, evaluation or emotional reaction.
For example, we have known for decades that the words we use to communicate and express ourselves and our opinions only account for 7 per cent of comprehension. The vast majority of our communication is picked up non-verbally through body language and tonality. Most of us have, for example, experienced asking our children to clear ...