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Key Management Development Models, 3rd Edition
book

Key Management Development Models, 3rd Edition

by David Cotton
October 2015
Beginner
288 pages
5h 38m
English
FT Publishing International
Content preview from Key Management Development Models, 3rd Edition

58

Embedded commands

This language construct is a tremendously powerful technique of language and tonality, which influences others’ behaviour at a subconscious level.

The big picture

Wouldn’t it be nice if we could influence others to do what we would like them to do, so that they believed they were acting on their own impulses? There are many language constructs which can effectively bypass the critical faculty of the conscious mind and address the unconscious mind directly. Embedded commands are perhaps the most powerful of these constructs, allowing us to utter seemingly innocuous sentences which change the way others think and act.

When to use it

Use embedded commands in situations when direct suggestion has not worked well or (ethically) ...

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Publisher Resources

ISBN: 9781292110530