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Sigmoid curve
The big picture
The sigmoid curve (see Figure 73.1) graphically describes life cycles of almost anything and can be applied very simply to thinking about how to keep a team at its highest performance levels or scaled up to look at the overall organisation.
Figure 73.1 Sigmoid curve 1
Imagine Figure 73.1 as a chart for a commercial business and follow it from left to right. As the organisation is first established [A], little is happening, then products are developed, controls are put in place, marketing is developed, money and energy are expended and nothing has yet been produced [B]. The marketing is starting to work, the products ...
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