Key Management Models, 3rd Edition

6

Business model canvas

The big picture

The business model canvas as introduced by Alex Osterwalder (2010) describes the possible rationale of how an organisation creates, delivers and preserves value. It provides a canvas to describe, visualise, develop and explore business models. On the basis of nine basic building blocks, one can see at a glance how a company does its business and earns money. The model is highly visual and shows how the building blocks interlock. It provides a common language to discuss current and (potential) future business models.

Figure 6.1 Business model canvasSource: after Osterwalder (2004)

When to use it

The ...