January 2015
Beginner
344 pages
7h 36m
English
Content preview from Key Management Models, 3rd Edition
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12
Scenario planning
The big picture
Scenario planning asks questions about the future. It is a means of assessing strategy against a number of structurally quite different, but equally plausible, future models of the world. Scenarios provide a context in which managers can make decisions. By seeing a range of possible worlds, decision-makers will be better informed, and intentions based on this knowledge will be more likely to succeed.
Scenario exercises are based on the principles of transparency and diversity that try to make sense of the future development of key market forces.
- Transparency – refers to the process of making explicit ...
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