Change quadrants


The big picture

The basic premise of the model is that the most appropriate change strategy depends on whether an organisation is warm or cold, and whether the motivation for change is warm or cold. A cold organisation is one where rules, regulations, systems, structures and procedures drive direction, control and coordination to get results; there is little or no intrinsic willingness to (out)perform. In a warm organisation, it is shared norms and values, and a common understanding of direction that make the organisation work.

A cold motivation for change is an objective response to a situation or emergency, such as a ...

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