Key MBA Models

Table of Contents

1. Cover
2. Title page
3. Contents
4. About the authors
5. Acknowledgements
6. Introduction
7. PART ONE Organisational behaviour
   1. 1 Change management: Kotter’s eight-step model
   2. 2 Cognitive biases in decision making
   3. 3 Emotional intelligence
   4. 4 Managing work groups: Belbin team roles
   5. 5 Matrix management
   6. 6 Mintzberg’s managerial roles
   7. 7 Motivation: Theory X and Theory Y
   8. 8 Negotiating techniques: BATNA
   9. 9 Schein’s model of organisational culture
   10. 10 360-degree assessment
8. PART TWO Marketing
   1. 11 Customer lifetime value
   2. 12 Ethnographic market research
   3. 13 Market orientation
   4. 14 Multichannel marketing
   5. 15 Net promoter score
   6. 16 The 4Ps of marketing
   7. 17 Pricing strategies: dynamic pricing
   8. 18 Product life cycle
   9. 19 Segmentation and personalised marketing
9. PART THREE Strategy and organisation
   1. 20 The ambidextrous organisation
   2. 21 The BCG growth-share matrix
   3. 22 Blue ocean strategy
   4. 23 Core competence and the resource-based view
   5. 24 Corporate social responsibility: the triple bottom line
   6. 25 Corporate strategy: parenting advantage
   7. 26 Five forces analysis
   8. 27 Game theory: the prisoner’s dilemma
   9. 28 Generic strategies
   10. 29 The McKinsey 7S framework
10. PART FOUR Innovation and entrepreneurship
    1. 30 Brainstorming
    2. 31 Design thinking
    3. 32 Disruptive innovation
    4. 33 Greiner’s growth model
    5. 34 Open innovation
    6. 35 The seven domains assessment model for entrepreneurs
    7. 36 Stage/gate model for new product development
    8. 37 Scenario planning
11. PART FIVE Accounting
    1. 38 The accrual method in accounting
    2. 39 Activity-based costing
    3. 40 The balanced scorecard
    4. 41 The DuPont identity
    5. 42 Economic value added
    6. 43 Ratio analysis
12. PART SIX Finance
    1. 44 Black-Scholes options pricing model
    2. 45 Bond valuation
    3. 46 Capital asset pricing model
    4. 47 Capital budgeting
    5. 48 Modern portfolio theory
    6. 49 Modigliani-Miller theorem
    7. 50 Time value of money
    8. 51 Valuing the firm
    9. 52 Weighted average cost of capital
13. PART SEVEN Operations
    1. 53 Agile development
    2. 54 The bullwhip effect
    3. 55 Decision trees
    4. 56 Just-in-time production
    5. 57 Sensitivity analysis
    6. 58 The service-profit chain
    7. 59 Six Sigma
    8. 60 Theory of constraints
    9. 61 Total quality management
14. What did you think of this book?
15. Index
16. Endorsements
17. Advertisements
18. Imprint