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Key MBA Models by Dr. Julian Birkinshaw, Ken Mark

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Praise for Key MBA Models

This book is not just an enjoyable read. It also offers practical models to accelerate your learning of key management concepts and boost your capacity to engage in meaningful, executive conversations. It’s a must-read for anyone who wants to perform more effectively each and every day.

CYRIL BOUQUET, PROFESSOR OF STRATEGY, INSTITUTE OF MANAGEMENT DEVELOPMENT (IMD)

I would love to have had this elegant and crisp reference guide before, during and after every business school class, including Julian Birkinshaw’s! Some of the frameworks feel like reunions with old friends, some completely new introductions. All are explained with beautiful simplicity. I expect this to become the model Model handbook.

RICHARD HYTNER, DEPUTY ...

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