6
Revenue growth rate
Strategic perspective
Financial perspective
Key performance question this indicator helps to answer
How well are we growing the business?
Why is this indicator important?
It is the basic fact of business that commercial organisations exist to make money. And although there are a number of factors to consider, the primary driver of ‘making money’ is to grow revenues.
Revenue (sometimes referred to as turnover or sales) is simply the income that a company receives from its normal business activities, usually the sale of goods and/or services.
In accounting terms revenue represents the ‘top line’, to denote how it is reported on an income statement (at the very top). The ‘bottom line’ denotes net profit (what is left ...
Get Key Performance Indicators (KPI) now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
