September 2012
Intermediate to advanced
376 pages
6h 44m
English
Content preview from Key Performance Indicators (KPI)
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Customer lifetime value
Strategic perspective
Customer perspective
Key performance question this indicator helps to answer
How well do we understand the financial value from our customer relationships?
Why is this indicator important?
Some of your customers might not be profitable in the beginning or might be expensive to acquire but could become more profitable as the relationship continues. Just think about banking as an example. Others might only become profitable after a certain length of time of being a customer (think of mobile phone contracts which initially subsidise handsets and recoup the money over time).
Customer lifetime value (CLV) is a measure that combines (1) the anticipated length of the relationship between the supplier ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.