September 2012
Intermediate to advanced
376 pages
6h 44m
English
Content preview from Key Performance Indicators (KPI)
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30
Cost per lead
Strategic perspective
Marketing and sales perspective
Key performance question this indicator helps to answer
To what extent are the costs for generating new customers justified?
Why is this indicator important?
A key role of the marketing and sales function of a business is to create awareness and attract possible leads. However, many ways to attract new leads, such as buying marketing lists and following these up with direct mailing, cost money and businesses need to make sure the costs are justified. One popular KPI is cost per lead, which calculates how much has been invested in attracting potential customers (the body of prospects from which future customer revenue will be generated).
Cost per lead is a powerful leading ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.