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Key Performance Indicators (KPI) by Bernard Marr

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Page views and bounce rates

Strategic perspective

Marketing and sales perspective

Key performance question this indicator helps to answer

How effective is our internet strategy?

Why is this indicator important?

Page views and bounce rates are two of a number of metrics that are used in website traffic analytics for assessing the effectiveness of the pages of an organisation’s website in attracting visitors and retaining them for the period of time required for them to meet the goals of the site owner – be that sales or information delivery, for example.

Page views is simply the total number of pages viewed on the site and so is a general measure of how extensively the site is used.

Average page views is one way of measuring visit quality. ...

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