Skip to Content
Key Performance Indicators (KPI)
book

Key Performance Indicators (KPI)

by Bernard Marr
September 2012
Intermediate to advanced
376 pages
6h 44m
English
FT Publishing International
Content preview from Key Performance Indicators (KPI)

48

Return on innovation investment (ROI2)

Strategic perspective

Operational processes and supply chain perspective

Key performance question this indicator helps to answer

To what extent are our investments in innovation generating a return?

Why is this indicator important?

Companies are spending on average 3.5% of their revenues on research, development and innovation activities. This can go much higher for manufacturing companies (around 7%) or high-tech or pharmaceutical companies (around 15%). While in accounting terms R&D spending is viewed as a sunk cost that has to be written off, companies see R&D as an investment in the future. They are hoping that their innovation pipeline (see previous KPI) is delivering future revenues.

Given ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Key Performance Indicators

Key Performance Indicators

David Parmenter

Publisher Resources

ISBN: 9780273750116