Time to market

Strategic perspective

Operational processes and supply chain perspective

Key performance question this indicator helps to answer

How quickly are we getting products/services to market?

Why is this indicator important?

Time to market can be defined as the time it takes from the conceptualisation of a product idea to the time it is ready to be distributed.

As a KPI, a faster time to market generally reflects a better integration of the design, manufacturing and management processes, as well as a more effective application of design and design management principles. This is translated into fewer product iterations, amendments and modifications.

This is an important KPI because as consumers become increasingly spoilt for ...

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