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Key Performance Indicators (KPI) by Bernard Marr

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Water footprint

Strategic perspective

Corporate social responsibility perspective

Key performance question this indicator helps to answer

How well do we safeguard the environment in the execution of our business operations?

Why is this indicator important?

Fresh water is a scarce resource; its annual availability is limited and demand is growing. Good information about the water footprints of communities and businesses will help us to understand how we can achieve a more sustainable and equitable use of fresh water.

There are many spots in the world where serious water depletion or pollution takes place: rivers running dry, dropping lake and groundwater levels, and species endangered because of contaminated water. The water footprint ...

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